Evalatuion 2 - draft

As far as creating a 'brand' for our band 'Intoxicated', i wanted to have an easily recognisable dance/elctro band. The digipak originally had a green colour scheme that was created by photographing the band infront of the projector screen used in the video. However i wanted to use real media products that could inspire me such as Bitte Orca Dirty Projector. 

The colours used are still bold but not as distracting as the bright green that i was originally going to use.

 The red and blue colour scheme on the Digipak and Advert suits the genders of the band and continues to keep a simplistic approach to my ancollary texts. I think the the colours would be recognisable, especially from a 'dance' band who, (judguing form my reasearch) don't use this minimalistic style and this was shown in our vidoe also.

The font used on both the my ancillary texts was intentionally used to match the simplistic approach and create a 'clean' professional look that could contrast to the bands casual style.

From the research and planning stages, it became apparent that the style of a band does attract people an in certain videos the male gaze was achieved by the artist/band wearing contemporary, revealing outfits. The outfits used in real media products would. The costume/style of our band is casual in order for all the ancillary texts to be, in a way 'timeless'. Without people really judging the band on what they look like or what/who they're wearing. 

By having the record label on the Advert people can recognise

 

I have created the concept of a 'star image' by having the girl in the video making direct eye contact with the audience by looking into the camera. She is also the only singer. The boy had the role of 'dj' and doesn't actually engage with the audience on either of my ancillary texts.