Song idea's

A2 Media Studies Schedule 2012-13 Lutterworth College

Task 1

What do you think are the major elements of an album marketing campaign? The style of the band, quality of the music and personalities of the band member/artist.

I think for a marketing campaign the overall style of the band is what people are going to be seeing first,  even before hearing their music, therefore it's quite an important factor. I like bands with a laid-back, casual style.

 <---- bad style 'not cool'   <---- good style 'cool'

Where have you encountered these elements in your daily life?

Album marketing campaigns involve radio plays. I listen to the radio and hear bands being interviewed and playing their new music. Listeners are able to build up an opinion on the band based on their personalities and quality of the music they hear.

What factors make you 'like' a band and therefore download their music, buy their albums or attend their concerts? How do you decide which band is 'cool' and which is not?

Important factors:

Unique style (musically and fashion style)

Interesting personalities and likability

catchy music

For a band to be successful i don't think they need to have the most amazing voices. As long as they make good music that people like and have a slight edge to them (interesting people) then they can be successful.

Busted storyboard

Rita Ora (How we do)

I really like the style of this video, it's fun and would appeal to young people. I probably wouldn't use the song for my video but the 'party' theme with lots of people involved does make this video interesting and enjoable to watch.

Genre Characteristics: Young female artist, popular, party scene, everyone seems to be happy. This video had a mainstream/pop label.

Relationship between lyrics and visuals? 

The lyrics ('party and bull***t') match the carefree youthful party scene being displayed. 

Relationship between music and visuals?

The music is upbeat with a catchy tune and the movement of the artist/dancers matches the musics pop

 genre.

Are there close-ups of the Artist and star image motifs?

There are close-ups of the main Artist (rita ora) as well as some of the dancers moves being amplified with a close-up. The camera cuts between Rita with 'friends' during the party scene and then a shot of her on her own in numerous outfits away from the party. Towards the beginning of the video there is a girl wearing a jacket with the title of the song on the back. Almost introducing the video.

What is the video category?

This video falls into the category of illustration, it has a basic story and elements of performance. With no real storyline it can't be illustration and it's not really that anstract because what's going on in the video is clearly relevant to the music/song. The chorus of the song is amplified by the dancers and people partying.

Illustration video - Young Guns (Bones)

Either a straightforeward performance video or a simple narrative video (or a mixture of both) that illustrates the meaning of the lyrics and visualises the music in a straightforward way. It could be called a music video 'denotation'.
I like the simplicity of this video and the movement matches the music well. The black and white effect seems to be a common element of these simplistic 'rock' videos.

Disjuncture/ Abstract video - SBTRKT

Video's are completely abstract and have no obvious link to music, lyrics, song title or artist. In this sense they are a point of 'disjuncture' from the song.

Even though this videeo is abstact it still has narrative elements and tells a story which is interesting for the viewers.